Digital SEO Marketing Orange - Facebook Ads Lessons to boost your Effect

Digital SEO Marketing Orange is not as simple as creating a website there are of lots of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I really want to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is critical to Digital SEO Marketing, and because there are numerous factors about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Orange Business then you will want to set the location to Orange. It just works, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to explain to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Orange will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Orange, or even just people visiting.

So depending on your local business, you may want to be targeting people that are visiting or even on holiday in Orange. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So don't forget this option exists, and have a think about what options are going to work for your business.

Lesson # 2-- Image v Text

This is something that I really needed to remember when first beginning. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should ensure that you have a nice image in your ad and your font isn't too large.

Something that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are relying on in the ad.

So be certain to keep this in mind and your ads will have more growth, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger clients practically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even though you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed purely to 'mobile.

Ideally these few tactics and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Orange.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Orange on 1300 595 013 or visit, .internetmarketingexpertsOrange.com.au.