Digital SEO Marketing is a challenging and
complicated area, and some of the ways that makes it even tougher is the way
that Google is making it harder to find information. I am not usually one to
grumble about the way that Google develops-- generally they are moving to make
the SEO 'game' a more genuine a worth driven field, but some things are still
annoying. So what am I complaining about here? Well allow me to make an effort
and explain it this way.
Regardless of how you intend to structure
your keyword research, everything begins with a certain core concept, one that
you must develop by scanning your metrics and Google Analytics.
The concept is that from this main idea and
keyword, you then throw together a seed list of terms, expanding through
interrelated terms and synonyms of your primary concept. The expansion of terms
will then begin to be tailored towards SEO ideas, content marketing, internet
marketing and other factors.
At one point, Google was willing to make
all of its searcher keyword data available free of charge to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now plays.
Google has decided though that they are
going to lower the access to the data obtained by specific searchers. This
includes those who are logged into a Google account such as Gmail and Google+,
as well as anyone using recent updates of Mozilla Firefox. The secure searchers
are indicated in the search result site's domain including 'https' rather than
'http'.
According to the Not Provided site,
www.NotprovidedCount.com, this has an effect on an ever increasing amount of
data, being upwards of 80 %. This suggests that the days of simple and free
access to marketing reports through Google Analytics accounts are at an end.
Instead, you will need to invest in a Google AdWords advertising account so as
to use Google's proprietary information.
There are a variety of good keyword
analysis tools out there in this day and age, however an SEO company is an invaluable
resource. With the changing nature of keywords since Hummingbird, and the
issues of 'Not Provided', it seems that an SEO company may be just one of the
most basic ways to learn the real metrics for many industry areas. The main
worry that is raised by this is how it influences the small businesses in
Orange that are trying to conduct some DIY SEO who don't always want to run a
full SEO campaign or invest too much money in AdWords or AdSense. Where this
goes next in 2016, only time will tell. But if you are looking for more
information on ways that you can try and get more accurate information and
metrics that will actually help you, consider approaching an SEO Agency. Every
agency is different, so do some research and find one that is best for you. For
instance, you can contact my SEO firm, Internet Marketing Experts Orange on1300
595 013 or visit, www.internetmarketingexpertsOrange.com.au
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