Digital SEO Marketing Orange is not as
simple as creating a website there are of lots of different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I really want to show to you a few lessons that I have
discovered Facebook Ads. Why Facebook ads? Because Social media is critical to Digital
SEO Marketing, and because there are numerous factors about Facebook Ads that I
wished I knew when I initially started investing with them.
Lesson # 1-- Location, Location, location--
Don't waste your money
If you have made a Facebook ad before you
would know that you should select a location. So if you are a local Orange
Business then you will want to set the location to Orange. It just works,
right?
But what some people overlook is that they
choose by default the option for "Everyone in this Location".
So I wish to explain to you what that
actually means.-- 'everyone in this location' means every person in whose
Facebook says that they are in Orange will be possibly targeted by your ad.
This is pretty specific, and yet still broad enough to where you may be wasting
money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
whether you want people who reside in Orange, or even just people visiting.
So depending on your local business, you
may want to be targeting people that are visiting or even on holiday in Orange.
By selecting the option for this you can make sure you are reaching out to the
specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting a few
of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are going to work for your business.
Lesson # 2-- Image v Text
This is something that I really needed to
remember when first beginning. Facebook Ads must contain less than 20 % text,
it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you should ensure that you have a nice image in your
ad and your font isn't too large.
Something that I often use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of just how much text you are relying on in the ad.
So be certain to keep this in mind and your
ads will have more growth, and less automatic denial by Facebook.
Lesson # 3-- Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As most of us are probably
aware, the majority of Facebook users are young, and younger clients
practically only use mobile devices. Recent figures from Facebook indicate that
almost 50 % of users under the age of 35 only use a mobile device to access
Facebook.
Now, it really does depend on your
audience, but even though you are focusing on an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
option.
What this means is just because you may be
on a laptop when you produce and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means make
sure you look to make sure the ad works for mobile in the preview, and you explore
the quantity of ads you want aimed purely to 'mobile.
Ideally these few tactics and pieces of
advice will help you to save some effort, time, and even a bit of money when it
comes to Facebook ads and your Internet Marketing efforts in Orange.
If you are looking increase your Internet
Marketing campaign even further, then call Internet Marketing Experts Orange on
1300 595 013 or visit, .internetmarketingexpertsOrange.com.au.
